Imagine the difficulty of getting to a destination without a clear direction.
It’s not enough to know where you want to go. You also have to know the process that will get you there.
"Every design project should start with a design process."
Having a design process in place before you begin, will help you overcome any confusion and distractions along the way.
You’ll be able to focus on your task at hand and execute your vision with clarity and efficiency.
Understand user needs, goals, and observed behavior patterns to better empathize with the user
A user persona is a fictional representation of your ideal customer which incorporates the needs, goals, and observed behavior patterns of your target audience.
It is organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort.
USER EXPERIENCE DESIGN
Everything begins with a sketch as it’s used to propose, explore, refine and communicate ideas to crack a design problem.
It’s a visual representation of a user interface, stripped of any visual design or branding elements.
Usability Testing is an attempt to evaluate a product’s usability with the users on an emotional level to make things more profound.
USER INTERFACE DESIGN
A collection of assets and materials intended to communicate the style, voice, direction, and language of a particular design, brand, or project.
Roll out of all necessary screens in the wireframe, once the initial direction is approved by the client.
Screens are now sliced into assets for implementation and specification of UI elements, colors, fonts and any other details important for developers is prepared.