I follow a UX/UI Design Process. Why?

Imagine the difficulty of getting to a destination without a clear direction.

It’s not enough to know where you want to go. You also have to know the process that will get you there.

"Every design project should start with a design process."

Having a design process in place before you begin, will help you overcome any confusion and distractions along the way.

You’ll be able to focus on your task at hand and execute your vision with clarity and efficiency.


STAGE 1

DISCOVER

RESEARCH

RESEARCH

Understand user needs, goals, and observed behavior patterns to better empathize with the user

USER PERSONAS

USER PERSONAS

A user persona is a fictional representation of your ideal customer which incorporates the needs, goals, and observed behavior patterns of your target audience.

FUNCTIONALITY MAPS

FUNCTIONALITY MAPS

It is organizing content so that users would easily adjust to the functionality of the product and could find everything they need without big effort.


STAGE 2

USER EXPERIENCE DESIGN

SKETCHING

SKETCHING

Everything begins with a sketch as it’s used to propose, explore, refine and communicate ideas to crack a design problem.

WIREFRAMING

WIREFRAMING

It’s a visual representation of a user interface, stripped of any visual design or branding elements.

USABILITY TESTING

USABILITY TESTING

Usability Testing is an attempt to evaluate a product’s usability with the users on an emotional level to make things more profound.


STAGE 3

USER INTERFACE DESIGN

VISUAL DIRECTION

VISUAL DIRECTION

A collection of assets and materials intended to communicate the style, voice, direction, and language of a particular design, brand, or project.

VISUAL ROLLOUTS

VISUAL ROLLOUTS

Roll out of all necessary screens in the wireframe, once the initial direction is approved by the client.

DEVELOPMENT ASSISTANCE

DEVELOPMENT ASSISTANCE

Screens are now sliced into assets for implementation and specification of UI elements, colors, fonts and any other details important for developers is prepared.